A commitment to Quality
We believe in cherishing the local brands which our consumers know and love. We are continuously innovating and investing in our products to ensure they can remain the preferred choice for generations to come. We remain committed and motivated to ensuring value, exceeding consumer expectations, and always delivering the utmost quality.
We strive to exceed consumer expectations in all we do as we believe high-quality standards create loyalty and preference for our products. We are committed to designing products which meet consumer needs in a superior way, and to ensuring complete food safety and legal and regulatory compliance, in line with local and international laws and practices. We implement the same high quality standards throughout the production process, through robust operating practices and real-time quality monitoring. We operate under the international recognized quality and food safety scheme certifications IFS and FSSC 22000.
Our innovations are also keeping nutrition front of mind. We have launched a pan-European programme to improve the nutritional profiles of our products by, for instance, reducing salt content and removing artificial, taste-enhancing additives. We are also fully committed to supporting the product-related health initiatives of governments, NGOs and academic institutions.